Library Catalogue, University of Skövde

   
Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy.
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Location
  • 658.8
Main Entry - Personal Name
  • Kotler, Philip, 1931- Författare/medförfattare
Title Statement
  • Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy.
Publication, Distribution, etc. (Imprint)
  • Harlow : Pearson, 2017
Dewey Decimal Classification Number
  • 658.8
Edition Statement
  • Seventh European Edition
Physical Description
  • xxiv, 675 pages illustrations
General Note
  • Revised edition of the authors' Principles of marketing.
Formatted Contents Note
  • Preface -- About the authors -- Acknowledgements -- Defining marketing and the marketing process -- Creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value and relationships -- Understanding the marketplace and consumers -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behaviour -- Business markets and business buyer behaviour -- Designing a customer value-driven strategy and mix -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging customers and communicating customer value integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media and mobile marketing -- Extending markets -- Creating competitive advantage -- The global marketplace -- Social responsibility and ethics -- Appendix 1 -- Appendix 2.
Subject - Topical Term
  • Marknadsföring
  • Marketing
Added Entry - Personal Name
  • Armstrong, Gary Författare/medförfattare
  • Harris, Lloyd C. Författare/medförfattare
  • Piercy, Nigel Författare/medförfattare
ISBN
  • 9781292092898
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*001455559
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*008170301s2017    xxk|||||||||||000 0|eng|
*020  $a9781292092898
*035  $a(SE-LIBR)20111574
*041  $aeng
*08200$a658.8$223
*1001 $aKotler, Philip,$d1931-$4aut
*24510$aPrinciples of marketing /$cPhilip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy.
*250  $aSeventh European Edition
*264 1$aHarlow :$bPearson,$c2017
*300  $axxiv, 675 pages$billustrations
*336  $atext$btxt$2rdacontent
*337  $aunmediated$2rdamedia
*338  $avolume$bnc$2rdacarrier
*500  $aRevised edition of the authors' Principles of marketing.
*5058 $aPreface -- About the authors -- Acknowledgements -- Defining marketing and the marketing process -- Creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value and relationships -- Understanding the marketplace and consumers -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behaviour -- Business markets and business buyer behaviour -- Designing a customer value-driven strategy and mix -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging customers and communicating customer value integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media and mobile marketing -- Extending markets -- Creating competitive advantage -- The global marketplace -- Social responsibility and ethics -- Appendix 1 -- Appendix 2.
*650 7$aMarknadsföring$2sao
*650 0$aMarketing
*7001 $aArmstrong, Gary$4aut
*7001 $aHarris, Lloyd C.$4aut
*7001 $aPiercy, Nigel$4aut
*852  $h658.8
^
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Ex1Available on shelf Högskolebiblioteket i Skövde658.8